How to Launch a Product in a High Energy, Big Company

Muse is a social media app that allows users to share photos and videos with friends. The company has been working on the tool for three years, but it's just now being rolled out in more ways than one. In launching new products they have to think about what their current customers will be able to understand as much as possible. They also need to make sure there are clear reasons why people should use this or that product.