Scott Leese on Bridging the Gap Between Founders and VPs
Dec 25, 2024
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Scott Leese, a seasoned sales leader and founder, shares his expertise on the vital partnership between VPs of Sales and Founders. He discusses strategies for aligning goals and hiring the right talent, emphasizing the importance of skills over industry experience. Scott also highlights the challenges of navigating early-stage recruitments and the necessity of thorough communication in high-stakes environments. His insights on mentorship and community engagement reveal how effective leadership can foster a healthy sales culture for growth.
Understanding the distinct values of sales acumen over industry experience is crucial for identifying the right VP of Sales.
Open communication between founders and VPs of Sales is essential to align expectations and build trust in achieving sales goals.
Successful sales leadership involves developing future leaders by empowering emerging talents and fostering a supportive organizational culture.
Deep dives
Hiring the Right Sales Leadership
Finding the right VP of Sales is crucial, and it starts with understanding the difference between industry experience and essential sales acumen. Many founders erroneously prioritize candidates with prior industry experience, neglecting those with proven sales capabilities and a strong desire to build. Successful hires often come from those who may not have direct industry experience but who possess the skills necessary to develop and scale sales teams effectively. Therefore, it's important to focus on candidates who have successfully navigated similar growth stages and who demonstrate a high energy and urgency toward achieving results.
Alignment Between Founders and Sales Leaders
Alignment between founders and VPs of Sales can be hindered by their differing perspectives on urgency and expectations. Founders often expect immediate results, creating pressure that can lead to fear among sales leaders when goals are overly ambitious or unrealistic. To avoid this disconnect, open communication is essential; VPs of Sales should regularly update founders on progress and challenges to alleviate anxiety and ensure everyone is on the same page. Establishing these communication norms helps build trust and ensures that both parties understand the nuances of the sales process.
The Importance of Communication
Regular communication plays a key role in fostering healthy relationships between sales leaders and founders. Clear updates on daily activities and challenges can prevent founders from feeling the need to micromanage. Informing founders about goals, opportunities, and potential barriers keeps them engaged and reduces anxiety about team performance. If communication is poor, founders may feel left in the dark, leading to unnecessary stress and potential friction.
Vetting the Mission and Market
A successful VP of Sales should rigorously vet the product, market opportunity, and the financial health of a company before joining. This includes evaluating the competitive landscape and understanding how the product addresses real pain points for customers. Furthermore, assessing the financial model and evaluating the historical performance metrics can aid in determining the feasibility of achieving ambitious growth targets. Engaging with customers and existing sales representatives can provide invaluable insights into product-market fit and the overall health of the organization.
Developing Future Leaders
Developing future leaders is a hallmark of great sales leadership, where the goal extends beyond just hitting quotas to fostering the growth of the entire team. A strong leader empowers those beneath them, equipping emerging talents with the skills and knowledge they need to eventually take on leadership roles themselves. Building a 'coaching tree' ensures that the legacy of good leadership continues beyond individual roles. This forward-thinking approach not only enhances team performance but also lays the groundwork for a supportive and ambitious organizational culture.
In this week's episode of the Revenue Leadership Podcast, host Kyle Norton sits down with Scott Leese, a seasoned sales leader and multi-time founder, to unpack the intricate dynamics between VPs of Sales and Founders. Scott shares invaluable insights on aligning strategies, hiring the right talent, and fostering effective communication in high-stakes environments. The conversation delves into the critical importance of vetting opportunities thoroughly, both for VPs of Sales and founders, emphasizing the need for stage-appropriate hires and realistic goal-setting. Scott also offers practical advice on navigating challenging conversations and maintaining alignment throughout the leadership journey.