MarTech Podcast ™ // Marketing + Technology = Business Growth The Surging Importance Of Retail Media Networks
Nov 11, 2024
Jared Luskin, Head of Platform and Media Partnerships at Bridg, is an expert in retail media networks and identity resolution. In this discussion, he highlights the crucial role of these networks in marketing strategies for traditional retailers. Luskin explains how Bridg uses point-of-sale data to engage non-loyalty shoppers, enhancing targeted marketing. He also explores how smaller retailers can collaborate to attract larger brands, emphasizing the importance of customer identity recognition for effective outreach.
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