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3min chapter
The Surging Importance Of Retail Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
Enhancing Retail Insights Through Identity Resolution
This chapter discusses the significance of recognizing customer identities beyond loyalty programs, highlighting the role of Ripple in identifying non-loyalty shoppers. It emphasizes how identity resolution can enhance first-party data and boost targeted marketing strategies for retailers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode