3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Surging Importance Of Retail Media Networks

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Intro

This chapter explores the growing importance of retail media networks in marketing, starting with personal anecdotes from the hosts. It delves into how identity resolution platforms can enhance the effectiveness of marketing strategies for traditional retailers, highlighting the role of technology and data in optimizing retail efforts.

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