The Surging Importance Of Retail Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Exploring Regional Media Networks Through Music Analogies
This chapter explores Bridge, an identity resolution platform leveraging point of sale data to engage non-loyalty shoppers. It introduces Ripple, a retail media network that brings together regional grocers and convenience stores, illustrating how they can effectively compete with larger networks and cater to specific audiences through a musical analogy.
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