5min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Surging Importance Of Retail Media Networks

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Retail Media Networks in Grocery

This chapter delves into the impact of retail media networks on grocery retailers, contrasting the needs and strategies of large versus small businesses. The discussion highlights the complexities of consumer loyalty and the practical considerations for smaller grocers in deciding whether to invest in their own networks.

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