Lift Free And Diet Hard with Andrew Coates cover image

Lift Free And Diet Hard with Andrew Coates

EP #145 Steve Kamb: Level Up Your Life, Intrinsic vs Extrinsic Goals, and Augmented Reality in Fitness

Nov 22, 2023
45:19
Snipd AI
Steve Kamb, founder of Nerd Fitness and author of Level Up Your Life, joins as a guest. He talks about how his brand niche found him and his focus on fostering intrinsic vs extrinsic goals. They discuss augmented reality and gamification in fitness.
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Podcast summary created with Snipd AI

Quick takeaways

  • The growing interest of gamers in fitness is creating opportunities to help them exercise and lead healthier lifestyles.
  • Augmented reality games like Pokemon Go can promote physical activity, but there is a need to strike a balance between gaming achievements and the intrinsic benefits of exercise.

Deep dives

Gamers and Fitness

Gamers, who were once an underserved population in terms of fitness, are now more interested in improving their health and well-being. As the gaming population has grown, there is a higher percentage of gamers who are looking to get fit. Additionally, there is a subset of gamers, such as Twitch streamers and e-gamers, who are focused on maintaining their health due to the physical demands of their gaming activities. The shift in interest towards fitness and gaming has created opportunities to help gamers exercise and lead healthier lifestyles that align with their gaming interests.

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