The StoryBrand Podcast #128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP
Dec 24, 2018
Marketing expert and author Jay Baer joins Donald Miller to talk about the power of word-of-mouth marketing. They discuss the concept of talk triggers and share examples of businesses that have successfully implemented them, such as sending packages in a gold-lined box and giving away valuable resources. They also emphasize the importance of empathy, usefulness, and generosity in business, and how these traits can generate positive reviews and word-of-mouth referrals.
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Playful Shipment Email That Hooks Customers
- Caldwell's Pet Supply sent a playful, theatrical shipment email that delighted the buyer and became memorable.
- Donald Miller says he still pulls up that email years later and now prefers to buy from them.
Talk Triggers Are Operational Marketing
- A talk trigger is a repeatable operational choice designed to catalyze customer conversations.
- The best talk triggers become persistent marketing assets and reduce advertising needs.
Ridiculously Nice Collections Turned The Business
- AmeriCollect shifted to "ridiculously nice collections" and built a culture around empathy.
- The change won head-to-head business matchups and dramatically grew revenue and staff.