Why That Worked – Presented by StoryBrand.ai #128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP
Dec 24, 2018
Marketing expert and author Jay Baer joins Donald Miller to talk about the power of word-of-mouth marketing. They discuss the concept of talk triggers and share examples of businesses that have successfully implemented them, such as sending packages in a gold-lined box and giving away valuable resources. They also emphasize the importance of empathy, usefulness, and generosity in business, and how these traits can generate positive reviews and word-of-mouth referrals.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Talk Triggers: Unique and Surprising Business Elements
03:52 • 13min
The Power of Empathy and Usefulness in Business
16:25 • 2min
The Power of Generosity in Business
18:44 • 4min
Generosity as a Talk Trigger in Marketing
23:12 • 11min
Expressing Joy, Annual Tradition, and Christmas Song by Ryan O'Neill
34:38 • 5min