Why That Worked – Presented by StoryBrand.ai
#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP
Dec 24, 2018
Marketing expert and author Jay Baer joins Donald Miller to talk about the power of word-of-mouth marketing. They discuss the concept of talk triggers and share examples of businesses that have successfully implemented them, such as sending packages in a gold-lined box and giving away valuable resources. They also emphasize the importance of empathy, usefulness, and generosity in business, and how these traits can generate positive reviews and word-of-mouth referrals.
39:26
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Quick takeaways
- Creating talk triggers can significantly impact customer perception and generate word of mouth by going beyond customer expectations and delivering unique and memorable experiences.
- Generosity as a talk trigger can be highly effective in creating positive word of mouth, whether through small gestures like free drinks or by infusing unique scents in products to create a memorable experience.
Deep dives
Creating Talk Triggers
The podcast episode discusses the concept of talk triggers, which are little things that businesses can do to generate word of mouth and create customer conversations. Talk triggers are seen as the most efficient form of advertising. The episode gives examples of different types of talk triggers: talkable empathy, talkable usefulness, talkable generosity, talkable speed, and talkable attitude. It emphasizes the importance of understanding customer expectations and delivering experiences that go beyond those expectations. The episode also highlights the need for businesses to be unique, memorable, and create moments that customers want to share.
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