Why That Worked  – Presented by StoryBrand.ai cover image

#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP

Why That Worked – Presented by StoryBrand.ai

CHAPTER

The Power of Empathy and Usefulness in Business

This chapter explores the significance of being empathetic and useful in business, highlighting the need for businesses to provide tangible value to customers and find unique ways to stand out. It includes an example of a realtor who created a free downloadable guide on how to sell a home on your own as a powerful tool for attracting customers and generating word-of-mouth referrals.

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