Why That Worked  – Presented by StoryBrand.ai cover image

#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP

Why That Worked – Presented by StoryBrand.ai

CHAPTER

Talk Triggers: Unique and Surprising Business Elements

The chapter discusses the concept of talk triggers, which are unique and surprising elements of a business that generate word-of-mouth marketing. The speaker shares examples of businesses that have successfully implemented talk triggers, such as a pet supply store that sends out packages in a gold-lined box and a restaurant that displays their family mission statement on the wall.

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