In this chapter, the hosts emphasize the importance of generosity in business and how it can lead to success. They discuss the effectiveness of giving away valuable information and resources, launching a Talk Triggers course, and the power of the Story Brand Certified guide program. They also share a talk trigger related to free beverages and a story about a baseball team owner who gives away free food at games, highlighting the impact of generosity and encouraging listeners to embrace it.
Word of mouth plays a role in 50-90% of all buying decisions. But most of us have never actually sat down to outline a strategy that would get more customers talking about our brand.
If that’s you, it won’t be after you listen to this episode. Jay Baer joins Donald Miller to talk about “talk triggers” -- moments you can create for your customers that they’ll tell their friends about. He’s full of specific, practical examples that will inspire you. You may very well transform your whole business with the big idea you get from this episode. Listen now!
http://buildingastorybrand.com/episode-128/