Why That Worked  – Presented by StoryBrand.ai cover image

#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP

Why That Worked – Presented by StoryBrand.ai

CHAPTER

Introduction

The hosts talk about their upcoming Christmas plans, Don's football trip, and introduce the concept of talk triggers - little things that generate conversations about a brand. They mention an email from Caldwell's Pet Supply as an example of exceptional customer service.

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