#128: Jay Baer—Why You Need a Word-of-Mouth Marketing Strategy ASAP
Why That Worked – Presented by StoryBrand.ai
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Generosity as a Talk Trigger in Marketing
This chapter discusses the concept of generosity as a talk trigger in marketing, using examples such as DoubleTree hotels giving away free cookies and a family-owned amusement park offering free drinks. It explores how these acts of generosity can lead to positive reviews, new customers, and word-of-mouth marketing. The chapter also touches on the importance of maintaining a talkable speed and responsiveness to protect the effectiveness of a talk trigger.
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