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Mobile Dev Memo Podcast
Season 2, Episode 3: Exploring the CTV advertising opportunity (with Peter Hamilton)
Nov 28, 2023
Peter Hamilton, Senior Director of Ad Innovation at Roku, discusses the promise of CTV for advertisers, creative strategies, targeting efficacy, successful verticals, and common CTV inventory purchasing methods.
44:46
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Quick takeaways
- CTV combines the reach of linear TV with the targeting capabilities of digital platforms, allowing advertisers to create high-level brand campaigns while also leveraging specific targeting options.
- Advertisers are finding success in adapting and repurposing creative strategies from other channels for CTV, making it accessible and affordable for advertisers of all budgets.
Deep dives
The Promise of CTV for Advertisers
CTV offers the best of both worlds for advertisers, combining the power of linear television with the data and targeting capabilities of digital platforms. It allows advertisers to create high-level messages and brand campaigns that capture large audiences while also providing the specific targeting and measurement options available in the digital space. Advertisers are finding success in budget allocation between linear and digital channels, while also exploring new opportunities to extend their reach and build broader messaging through CTV.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode