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20min chapter
Season 2, Episode 3: Exploring the CTV advertising opportunity (with Peter Hamilton)
Mobile Dev Memo Podcast
The Promise of CTV Advertising for Advertisers
This chapter explores the potential of Connected TV (CTV) advertising for advertisers and how it can fit into their overall advertising strategy. It discusses the considerations of budget allocation, the advantages of CTV over traditional linear television and digital display advertising, and the growth in ad revenue from linear spend migration to streaming.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode