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3min chapter
Season 2, Episode 3: Exploring the CTV advertising opportunity (with Peter Hamilton)
Mobile Dev Memo Podcast
Exploring the Streaming Wars, Ad Buying, and Advertiser Profiles for CTV Ads
This chapter explores the competitive landscape of streaming platforms and the importance of advertising to promote content. It also delves into the advertiser profile for CTV ads, discussing team structures and the effectiveness of in-house media buying and agency interaction.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode