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5min chapter
Season 2, Episode 3: Exploring the CTV advertising opportunity (with Peter Hamilton)
Mobile Dev Memo Podcast
Advertiser Hesitation and Self-Serve Approach in CTV Advertising
This chapter discusses the reluctance of advertisers to advertise on CTV and their preference for a self-serve approach. It also explores the challenges and negative experiences some buyers have had with programmatic buying.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode