Advertiser Hesitation and Self-Serve Approach in CTV Advertising

In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton, the Senior Director of Ad Innovation at Roku, about the digital advertising opportunity on CTV. Among other topics, Peter and I discuss:

1. The high-level promise of CTV for advertisers
2. Creative strategy for CTV
3. The availability and efficacy of targeting on CTV
4. The verticals that tend to experience the most success with CTV
5. And the most common ways in which CTV inventory is purchased.

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About Peter:

Peter Hamilton is the Senior Director of Ad Innovation at Roku, where he leads consumer-facing ad experiences across Roku's OS, The Roku Channel, Mobile, Commerce, and Interactive. Prior to Roku, Peter was the CEO of TUNE, an early mobile advertising attribution company, which exited its mobile measurement business to Constellation Software in 2020.