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Season 2, Episode 3: Exploring the CTV advertising opportunity (with Peter Hamilton)
Mobile Dev Memo Podcast
Unlearning Preconceived Notions and Iterating in CTV Advertising
The speaker discusses the need for advertisers to unlearn preconceived notions when transitioning to CTV advertising, emphasizing the importance of using lower quality content and iterating on creative. They also highlight the potential for fast iteration and reaching audiences effectively through streaming.
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