Artificial scarcity, a marketing tactic that fosters urgency in customers, can lead to short-term financial gains but raises ethical concerns and negative consequences in the creator economy. Drawbacks include damaging relationships, promoting impulsive purchases, and exacerbating global inequality. While there are exceptions, such as outcome-oriented communities and front-loading financial gains, adopting an abundance mindset and cultivating genuine relationships is a more sustainable long-term strategy in the digital realm.