2min chapter

The Bootstrapped Founder cover image

205: Artificial Scarcity Damages the Creator Economy

The Bootstrapped Founder

CHAPTER

The Impact of Artificial Scarcity on Consumers

This hoarding behavior creates digital waste as people accumulate items that they never end up using. Employing artificial scarcity can disproportionately affect those with lower incomes and or purchasing power. If you manipulate them into buying when they shouldn't, you effectively force people to allocate resources to products they may not be able to afford. That causes financial strain and your customers will not forget that feeling. Another thing they will not soon forget is being left out intentionally or just through negligence.

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