205: Artificial Scarcity Damages the Creator Economy
The Bootstrapped Founder
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The Risks of Limiting Things Too Much
Artificial scarcity is a strategy that sellers employ to create a sense of urgency around their products. Our brains value things more when we think they're scarce no matter if they really are. This makes great sense in a crowded marketplace where most items are commodified. But it can also have long lasting negative consequences, particularly when looking at our creator economy.
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