UX Podcast

#187 Jobs to be done with Tony Ulwick

Jun 21, 2018

00:00

Creator website

Episode guests

Tony Ulwick

AI Chapters

Episode notes

Introduction

4min

The Importance of Defining the Job First

3min

The Importance of Journey Mapping in Product Development

2min

How to Make Innovation More Predictable

4min

The Importance of Understanding Customer Needs

3min

The Challenges of Learning About Jobs to Be Done

2min

How to Frame Needs in a Specific Way

2min

How to Map Out Specific Tasks Along the Whole Journey

2min

The Importance of Prioritizing Things

2min

Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to...