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#187 Jobs to be done with Tony Ulwick

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Jun 21, 2018
Guest
Tony Ulwick
00:00
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1
Introduction
00:00 • 4min
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2
The Importance of Defining the Job First
03:44 • 3min
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3
The Importance of Journey Mapping in Product Development
07:00 • 2min
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4
How to Make Innovation More Predictable
09:23 • 4min
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5
The Importance of Understanding Customer Needs
13:10 • 3min
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6
The Challenges of Learning About Jobs to Be Done
16:30 • 2min
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7
How to Frame Needs in a Specific Way
18:16 • 2min
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8
How to Map Out Specific Tasks Along the Whole Journey
19:56 • 2min
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9
The Importance of Prioritizing Things
21:54 • 2min
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Jobs to be done is a tool that comes up regularly in UX circles. But exactly what is it? We talk to Tony Ulwick, author of Jobs to be Done: Theory to practice. The framework helps to break down the job that customers want to get done into discrete steps, then help develop ways to...
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