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#187 Jobs to be done with Tony Ulwick

UX Podcast

CHAPTER

How to Map Out Specific Tasks Along the Whole Journey

Mental models by indie young, I'm thinking that where you're actually mapping out specific tasks along the whole journey. Yeah. But I said there's several things that you've got to look at the tasks, the jobs to be done. For me, it's about so if you care about people and you do the research, these are the things you will find out. You will find out the real needs because that's what you are searching for as a researcher. And organizations are kind of built to take shortcuts.

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