
#187 Jobs to be done with Tony Ulwick
UX Podcast
The Importance of Understanding Customer Needs
Companies are deficient at coming up with statements that define customer needs. The job to be done is to find a very specific format, he says. "This overcomes a lot of complexity that you could place on defining the job"
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.