
#187 Jobs to be done with Tony Ulwick
UX Podcast
The Importance of Journey Mapping in Product Development
Once you know what the entire job is, you can add features to your product to get more of the job done. So in a sense, then it's also key to product development because then you can diversify it. And hopefully, you know, own the platform that gets the entire job done. That's the ultimate goal. Especially since most products only get part of a job done.
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