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#187 Jobs to be done with Tony Ulwick

UX Podcast

CHAPTER

The Importance of Prioritizing Things

This framework helps people in organizations where you are forced into the short term, but you can do a bit of a deeper research that has a long shelf life. I was talking to a guy earlier today, he was having a budget meeting next week. So now he was trying to find stuff that he could budget for so that he actually would have a budget to do things because he had to make things up. Can see the appeal? Yes. And that's what good, I mean that's why people like frameworks because it makes something tangible. It's easier to look at it and understand it. That's what this method does and many other methods do as well.

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