2min chapter

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#187 Jobs to be done with Tony Ulwick

UX Podcast

CHAPTER

How to Frame Needs in a Specific Way

I'm not sure that it's new per se. There's been several tools or methods that are similar-ish. The task analysis, you look at what tasks need to be done and then you work out how the user or the organization are going to be satisfied that it's been done. I quite like the way Tony describes it. And I see how it is appealing. I see how people you understand that if you frame needs in this way and you have a specific description,. It helps to gain consensus.

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