The PR Week

The PR Week Live: Healthcare Conference Special with Sally Susman and Richard Edelman

May 25, 2023
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 5min
2
The Impact of the Pandemic on Pfizer
04:33 • 4min
3
The Importance of Crisis Capabilities in Communication
08:45 • 2min
4
How Steve Jobs Communicated in a Polarized Society
11:09 • 2min
5
The Importance of Emotional Storytelling
13:26 • 2min
6
The Project Veritas Attack on Pfizer
15:29 • 2min
7
The Importance of Communication
17:39 • 2min
8
The Importance of Communication in Business
19:45 • 4min
9
The Importance of Internal Communication in the Pandemic
23:39 • 6min
10
The Importance of Communicating Change
29:14 • 3min
11
The Importance of Being Part of the Change
31:54 • 5min
12
The Importance of Trust in Business
36:25 • 4min
13
The Importance of Reliability and Accountability in Business
39:58 • 3min
14
The Rise and Fall of Twitter
43:00 • 3min
15
The Future of Healthcare Communications
46:12 • 2min
16
The Mass Class Divide in Healthcare Communications
48:27 • 2min