The PR Week Live: Healthcare Conference Special with Sally Susman and Richard Edelman
The PR Week
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The Importance of Communication in Business
Edelman crossed the $1 billion threshold last year, which is a very psychologically important market. The company has developed two completely separate camps of people in terms of accepting health information. And it's consistent with our broader trust research. One of the unknown parts of the pandemic is that you have believers and disbelievers. It's believers in the system versus the bottom 25%. Part of it is the top 25% versus the bottom 75%. Part ofIt is race. Part of it was gender.part of it is country.
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