The Importance of Communication

"I wish I had been more aggressive and just said that it's the single most cynical thing I've ever heard anybody say," Sally Kohn says of Pfizer allegation. "Every brand is going to is facing that or is going to face it, and it's for a communicator, it's a big challenge." She recommends Regia Book by Sally Kohn as an open book with great lessons about business,. PR Week: Communications as a hard competency, not a soft skill.

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