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The PR Week Live: Healthcare Conference Special with Sally Susman and Richard Edelman

The PR Week

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How Steve Jobs Communicated in a Polarized Society

The topic of a vaccine becomes almost like a political subject. How do you communicate in that environment? I worried that we would create a new vaccine that no one would have the confidence to take, he says. And there were many things, mostly political, that impacted trust factors around the vaccine.

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