The PR Week Live: Healthcare Conference Special with Sally Susman and Richard Edelman
The PR Week
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The Importance of Emotional Storytelling
I learned a lesson during the during this time that what moved the meter was emotional storytelling. So when a grandma at the senior center said to the other grandmas, I got to see my grandkids because I'm vaccinated. Or the kid who got to go back to college because they could go on campus again because they were vaccinated. A good old emotional storytelling, what people in this room do so well. And then the most impactful voices shown by research, and I get a lot of research,. That it's not the celebrity's sports heroes politicians. It's the neighbor, the barber, the teacher, the cousin, the people closest to us.
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