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The PR Week Live: Healthcare Conference Special with Sally Susman and Richard Edelman

The PR Week

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The Importance of Communicating Change

The essence of crisis response is, as Oscar Munoz wrote in his book on United Airlines, if on the first day you don't get it right, fix the substance and then communicate the change. So, I don't think we were following our own advice to clients. We were just putting our heads down and basically saying, you know, these are our principles. It's employees first, client seconds and broader community third.

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