The Rise of the Enhanced Ad Exchange -- Dan Greenberg // Sharethrough

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show Notes

Connect With:

• Dan Greenberg: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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