The Rise of the Enhanced Ad Exchange -- Dan Greenberg // Sharethrough
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Enhancing a P M P
enhanced means what you're doing in that supply to just clean it up, make im perform better. We also do a lot of things with private market place deals, which i don't know how much that matters for this audience. Be thinking about buyers who buy, just like the open exchanges programmatically verses buying p s slash dli ds. I think most sophisticated pergamatic buyers are spending 80 % or so of their money on private market place partnerships.
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