The Values From Trade Shows Are Access and Status

The values from trade shows are twofold, access and status. If you're hoping to just bump into your buyers haphazardly, then i'd probably be investing my time, energy and money elsewhere. The walls between marketing sales and customers success teams are all falling down. And unless something changes quickly, your c m o is going to be calling him or herself a c in no time. That's why we're creating the revenue generator podcast. It tells how innovators of the revenue generation orchestrate teams to deliver world class customer experiences.