The Rise of the Enhanced Ad Exchange -- Dan Greenberg // Sharethrough
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Importance of Trusted Supply Partners
It's more important than ever that marketers trust their supply partners. You don't need hundreds of supply partners, but you do need ten, n 20, 30. There's definitely a seat ot the table for a handful of exchanges thought of as your corps supply partners. The world of the cookiless web is still ner a year or two away, but markret is a starn s e sort of tool up for that future world.
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