The Rise of the Enhanced Ad Exchange -- Dan Greenberg // Sharethrough
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Enhancing the at Experience
Ad exchange is not just designed to connect the dots between publisher and advertiser, but to really enhance and improve the experience of everybody. It's about designing the ad experience that when the user sees it, they go, see it. Make sense? I understand it. But that little moment of two seconds, if i use ar comprehending the ad and skimming the eadline, that's the gold if you do it right.
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