The Rise of the Enhanced Ad Exchange -- Dan Greenberg // Sharethrough
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Enhancing the Supply Chain
We're the first to call ourselves an enhanced at exchange, but i think you ask any at exchange what makes them unique. They'll tell you a story about frogfree lo latency efficient supply paths. We've just started the second chapter of that, which is starting to enhance other actors of the pragmatic ecosystem. A standard impression request that comes through theshertu pipe gets enhanced with some placement data before it goes up to the d s p. So there's a lot more that we will do there.
Play episode from 16:27
Transcript
