The Places We'll Go Marketing Show Why You Keep Falling for Ads — Explained by Rory Sutherland
Apr 17, 2025
Rory Sutherland, Vice Chairman of Ogilvy and a leading mind in behavioral science, dives into the psychology behind consumer behavior and advertising. He explains why logical approaches often miss the mark in understanding buying decisions. The conversation touches on the unpredictable nature of marketing successes, the limitations of AI in decisive moments, and how social media impacts brand visibility. Sutherland also reflects on his TikTok fame and the changing landscape of attention in advertising today.
AI Snips
Chapters
Books
Transcript
Episode notes
AI's Growing Yet Uncertain Role
- AI will significantly impact business but remains unpredictable currently.
- Human intuition remains undervalued compared to machine decisions, despite being equally opaque.
AI Raises Floor, Not Ceiling
- AI can raise the baseline quality of services but not necessarily innovate beyond that.
- Psychological challenges arise when humans must trust or override AI recommendations, especially under legal pressure.
Accidental TikTok Fame Boosts Luck
- Rory's TikTok fame emerged accidentally from repurposed podcast footage.
- Being famous boosts your chance of marketing 'luck' and naturally attracts customers.
