The Places We'll Go Marketing Show

The Psychological Trick Behind Every Great Ad is revealed by Richard Shotton in this must-watch episode of The Places We’ll Go Show. If you want to know why some ads go viral, stick in your memory, and drive real behaviour—this is the psychology behind it. Shotton, a leading voice in behavioural science and author of The Choice Factory, breaks down the hidden biases that make ads work (or fail) and how smart marketers use psychology to get noticed.We dive deep into marketing psychology explained:→ The sunk cost fallacy→ Social proof (when it works—and when it backfires)→ The Von Restorff effect→ The IKEA effect→ Why the peak-end rule matters for brand experience→ The pratfall effect and showing flaws in marketingWhether you're a brand strategist, marketer, or just obsessed with why we buy what we buy—this is a behavioural science masterclass with one of the best in the game.#MarketingPsychology #RichardShotton #BehaviouralScience #MarketingTips #AdvertisingBiases #CognitiveBiases #TheChoiceFactory #MarketingStrategy #PsychologyExplained #GreatAds

Building a career without a plan? In this episode, we talk to Gail Gallie — co-founder of Project Everyone and former BBC executive — about career pivots, risk-taking, and the power of purpose.🎯 Learn how Gail helped brand the UN Sustainable Development Goals (SDGs), why she left a dream job at the BBC, and what it means to lead with optimism in a chaotic world.💬 Topics covered:How to reinvent your career without a planLeaving a corporate job to follow purposeWhat are the UN SDGs and how they were brandedWhy risk-takers will thrive in the futureBuilding a career with creativity and playfulnessLeadership lessons from BBC, Fallon, and Project Everyone🔔 Subscribe for more conversations on meaningful work, impact, and navigating change.#CareerChange #UNSDGs #GailGallie #ProjectEveryone #PurposeDriven #Podcast #MarketingForChange

TV producers know how to hook audiences and keep them watching — now you can learn how.In this episode, TV producer Izzie Pick Ibarra (Strictly Come Dancing, Dancing with the Stars, The Masked Singer) explains the storytelling strategies and audience psychology behind today’s most addictive shows.If you’re a marketer, brand strategist, content creator, or anyone working in digital media, this is your behind-the-scenes look at how to craft content that connects, engages, and retains — the same way hit TV shows do it.💡 Featuring real insights from Strictly Come Dancing and other major productions, this episode is packed with tips you can apply to storytelling, marketing, and audience growth.👉 Subscribe for more expert insights on content marketing, branding, emotional storytelling, and digital engagement.#TVProducer #StrictlyComeDancing #StorytellingStrategy #ContentMarketing #AudienceEngagement #IzzyPick #TheMaskedSinger #DancingWithTheStars #MarketingPodcast #TVProduction #BrandStorytelling #ContentCreation

Rory Sutherland, Vice Chairman of Ogilvy and a leading mind in behavioral science, dives into the psychology behind consumer behavior and advertising. He explains why logical approaches often miss the mark in understanding buying decisions. The conversation touches on the unpredictable nature of marketing successes, the limitations of AI in decisive moments, and how social media impacts brand visibility. Sutherland also reflects on his TikTok fame and the changing landscape of attention in advertising today.

The Data Behind Great Advertising | Les Binet InterviewWhat’s the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth.Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig into the balance between brand and performance marketing, how marketing science can guide strategy, and why the best campaigns are backed by data — not guesswork.The Places We'll Go Show is sponsored by StudioSpace and Marketing Skills Trust.📌 In this episode:– The 60/40 rule in marketing– Brand building vs performance marketing– The Double Jeopardy rule explaineda– Why most marketers misuse data– How Les Binet uses physics, psychology, and economics in advertising– The truth about marketing ROI

Katie Leeson had the career most marketers dream of—leading Social Chain alongside Steven Bartlett, shaping global campaigns, and becoming one of the most recognised voices in the industry. But after hitting every milestone, she made a bold move: she walked away.👉 In this episode of The Places We’ll Go Marketing Show, Katie shares:• What life looks like after leaving Social Chain• The identity shift that came with stepping away• The emotional toll of high-profile leadership• Her battle with imposter syndrome and self-worth• Why she pivoted into coaching and content creation• How she's now redefining success—on her own termsIf you've ever felt like you're chasing someone else's version of success, this is the reset you need.🔔 Subscribe for more honest, unfiltered conversations with leaders who’ve dared to do it differently.🎙️ Powered by StudioSpace.io & The Marketing Skills Trust#KatieLeeson #WhyIWalkedAway #CareerChange #SocialChain #MarketingLeadership #LeadershipJourney #ImposterSyndrome #ThePlacesWellGoMarketingShow

Is AI taking over marketing? 🤯 In this episode, we sit down with David Jones, Founder & CEO of The Brand Tech Group, to explore how AI is disrupting marketing, branding, and advertising like never before. 🚀David has been a pioneer in AI-driven marketing, working with global brands to leverage generative AI, automation, and tech innovation. But what does this mean for marketers, agencies, and businesses? Will AI replace creativity, or is it the ultimate game-changer?🔥Topics we cover:✅ How AI is transforming marketing & advertising✅ Why brands MUST adapt to AI now✅ The role of AI in brand building✅ Will AI replace human creativity?✅ The future of marketing in 2030👀 Don’t get left behind! Watch now to learn how AI is reshaping marketing, and what YOU need to do to stay ahead.👍 Like, Comment & Subscribe for more expert insights on the future of AI, marketing & business!#AIinMarketing #DavidJones #BrandTech #MarketingAI #FutureOfAdvertising #GenerativeAI #AIvsHumans #MarketingTrends #DigitalMarketing #Entrepreneurship #AIHacks

How do you turn a university side hustle into a successful startup? Roei Samuel, entrepreneur, investor, and CEO of Connectd, did exactly that.Starting with student trips and events, he went on to build Real Sport, a platform that scaled to 9 million users before being acquired. Now, as CEO & Co-Founder of Connectd, Roei helps startups secure funding, scale faster, and build stronger investor relationships.💡 What You’ll Learn in This Episode:✅ The real steps to turning a side hustle into a business✅ How to attract investors and secure startup funding✅ The biggest mistakes founders make (and how to avoid them!)✅ How AI and automation are reshaping the future of work✅ Why ADHD can be an entrepreneur’s secret weapon✅ How to scale a business and build a winning startup team💡 Thinking about starting a business? Already building one? Watch this before taking your next step!

🚀 Game-Changing Business Leadership Tips with Rob Pierre, Co-Founder of Jellyfish 🚀Want to take your leadership skills to the next level? In this episode, we sit down with Rob Pierre, Co-Founder of Jellyfish, to break down proven leadership strategies that will help you build a thriving company, scale effectively, and create a high-performing team. Whether you're a startup founder, entrepreneur, or corporate leader, these insights will give you the edge in today’s competitive business world.🔹 In this episode, you'll learn:✅ How Rob Pierre developed a strong leadership mindset✅ The key habits of successful business leaders✅ How to build company culture and inspire your team✅ Scaling strategies to grow your business without burning out✅ How to leverage partnerships and networks for successIf you're serious about becoming a better leader and taking your business to the next level, hit LIKE, SUBSCRIBE, and turn on notifications!📢 Question for YOU: What’s the biggest leadership challenge you’ve faced? Drop your thoughts in the comments! 👇00:00 - Essential Business Insights & Leadership Strategies00:08 - Rob Pierre’s Entrepreneurial Journey & Building Jellyfish20:01 - Creating a Strong Company Culture & Work Environment33:17 - The Impact of Social Responsibility & The Inside Out Project51:16 - Expert Advice for Future Entrepreneurs & Business Growth#BusinessLeadership #LeadershipTips #Entrepreneurship #CEOAdvice #BusinessGrowth #StartupSuccess #LeadershipMindset #ScaleYourBusiness #BusinessSuccess #EntrepreneurLife

How to disrupt an industry as a small business? It takes more than just a great idea—you need the right strategies to scale, innovate, and compete with industry giants. In this episode, we explore how small businesses can challenge the status quo, leverage technology, and create unique value to stand out in competitive markets. Learn the key lessons from successful entrepreneurs who turned their startups into industry leaders. Watch now!