The Places We'll Go Marketing Show

Louis Grenier, bestselling author of 'Stand the F*ck Out,' shares his no-BS approach to marketing. He emphasizes the importance of solving real problems over chasing shiny tactics. Louis discusses how a cancer diagnosis inspired him to focus on what truly matters in marketing. He also explores the role of behavioral science in creating distinctive brands and highlights the significance of authenticity in personal branding. Prepare for a candid discussion full of insights that can reshape your marketing strategy!

Phoebe Barter, Aviva's Brand Director with a rich background in emotional branding from Amex and Barclaycard, discusses the profound influence of brand stories. She reveals how vulnerability in leadership can transform 300-year-old legacies while navigating the modern marketing landscape. Phoebe shares her unique journey from architecture to marketing, highlighting the intersection of creativity and analytics. She also examines the impact of politeness in AI interactions and the challenges of personal branding in today’s digital world.

Jennifer Quigley Jones, CEO of Digital Voices and an expert in influencer marketing, reveals startling truths about the creator economy, noting that only 4% of creators make over $100,000. She discusses economic inequalities in influencer marketing and shares insights on building a people-first agency. The conversation highlights the importance of authentic community engagement, the evolving advertising culture, and the role of AI. Quigley also emphasizes empathetic leadership and learning from failure as keys to navigating entrepreneurship.

Tamara Strauss, a marketing expert with a rich background in iconic travel brands like Premier Inn, shares her insights on cultivating customer loyalty. She reveals how authentic storytelling can create unbreakable bonds with customers, emphasizing the shift from loyalty programs to deeper emotional connections. Tamara discusses navigating marketing challenges during the pandemic and highlights the importance of innovation and risk in a fast-evolving industry. Tune in for actionable strategies that can transform customer engagement and brand loyalty!

Nishma Patel Robb, founder of Glitter Sphere and former Google executive, emphasizes the vital role of personal branding in today's landscape. She discusses how authentic storytelling can empower underrepresented voices and drive change. Nishma shares her journey from corporate life to entrepreneurship, encouraging listeners to embrace their uniqueness as a superpower. The conversation also tackles the influence of AI on marketing, advocating for a mindset shift to view it as an ally in professional growth. Adaptability and visibility are key themes!

Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.#BeautyMarketing #EsteeLauder #WomenInLeadership #AIinMarketing #PurposeDrivenBrands

In this engaging discussion, Claire Sadler, Chief Marketing Officer at the British Heart Foundation, reveals how purpose-driven marketing can indeed save lives. She shares insights about the transformative CPR training campaign with Sky Bet that empowered over 270,000 individuals to perform lifesaving techniques. Claire also opens up about the hurdles of leading major brands, the importance of diversity in advertising, and the emotional challenges of executive roles. Her stories inspire a new understanding of marketing's profound societal impact.

David Brewerton, now Group Marketing Director at Monzo, didn’t just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK’s most disruptive banks.🔑 What you'll learn:– How to get hired without applying– Why LinkedIn is more powerful than your CV– How to build relevance with decision-makers– The one move that kept David top of mind– What hiring actually looks like in 2025🔔 Subscribe for more real conversations about modern careers, marketing strategy, and personal growth.#howtogethired #jobsearch #careerchange #linkedinstrategy #networkingtips #monzo #marketingdirector #modernhiring #jobinterviewtips

In this engaging discussion, Richard Shotton, a leading voice in behavioral science and author of The Choice Factory, reveals the psychological tricks behind successful advertising. He dives into concepts like the sunk cost fallacy and social proof, explaining how they influence consumer behavior. The IKEA effect demonstrates how effort enhances perceived value, while the peak-end rule highlights the importance of memorable experiences. Shotton also discusses the pratfall effect, showcasing how embracing flaws can actually boost brand appeal.

Building a career without a plan? In this episode, we talk to Gail Gallie — co-founder of Project Everyone and former BBC executive — about career pivots, risk-taking, and the power of purpose.🎯 Learn how Gail helped brand the UN Sustainable Development Goals (SDGs), why she left a dream job at the BBC, and what it means to lead with optimism in a chaotic world.💬 Topics covered:How to reinvent your career without a planLeaving a corporate job to follow purposeWhat are the UN SDGs and how they were brandedWhy risk-takers will thrive in the futureBuilding a career with creativity and playfulnessLeadership lessons from BBC, Fallon, and Project Everyone🔔 Subscribe for more conversations on meaningful work, impact, and navigating change.#CareerChange #UNSDGs #GailGallie #ProjectEveryone #PurposeDriven #Podcast #MarketingForChange