The Places We'll Go Marketing Show

What happens when you care too much about being liked? Discover why letting go of the 'likability trap' could transform your career and wellbeing. In this episode, author and firestarter Amy Kean shares how reclaiming your voice—at work and in life—unlocks true power, using her viral book 'The Little Girl Who Gave Zero Fucks' as a bold case study in self-empowerment and rebellion against conformity. We dig deep into the emotional cost of fitting in, the unspoken cultural rules that silence voices (especially for women), and practical strategies for mental health on social media, managing bias, and thriving as your authentic self.If you’re tired of playing small, battling imposter syndrome, or shape-shifting for an ‘inclusive culture’ that isn’t inclusive at all, Amy’s insights will hit home. This is for founders, marketers, creatives and anyone ready to rethink workplace diversity, cultural expectations, and the real impact of social media on mental health.Enjoyed this? Hit subscribe for more conversations on brave leadership and inclusion. #socialmediamentalhealth #inclusiveculture #diverseworkenvironment #authenticity #womensvoices #workplacediversity #mentalhealth

Can we really beat cancer within a generation? Cancer Research UK's Michelle Mitchell believes so—and in this deeply personal and practical episode, she explains why we're in a genuine "golden age of cancer research" with survival rates doubling in the last 50 years.From her roots as the first in her family to attend university in 1980s Merseyside, Michelle shares how witnessing injustice and lost opportunity shaped her belief in the power of people to create change. Today, she leads one of the UK's most trusted charities with a clear mission: just get stuff done.What keeps her grounded? Time spent with cancer patients in their final days who choose to advocate for research that will help others—a profound reminder of human goodness that drives the urgency behind breakthrough innovations in AI, personalized medicine, and early detection.But this isn't just about scientific advances. Michelle reveals stark realities about cancer inequalities—how people in deprived areas face later diagnosis and poorer outcomes—and why this is fundamentally a social justice issue requiring targeted action.Key insights include:-Why 40% of cancers are preventable (and exactly how)-The critical difference early diagnosis makes (10% vs 90% survival rates)-How the HPV vaccine achieved a 90% reduction in cervical cancer-Why bowel cancer rates are rising alarmingly among young people globally-Practical steps every listener can take todayWhether you're interested in health, leadership, or social change, this conversation offers both hope and concrete action. Michelle's three-part call to action is simple: take care of yourself, seek help when something feels wrong, and find a way to contribute to the fight.#beatingcancer #cancerresearchuk #fundraising #aiincancer #leadership #hope #generationgoal #socialjustice #earlydiagnosis #prevention

How Lucky Saint Became the UK's #1 Alcohol-Free Beer is the story of how a side project turned into the best non alcoholic beer in the UK, powered by distinctive brand assets and bold marketing strategy.In this episode, Kerttu Inkeroinen, Marketing Director at Lucky Saint, reveals how the brand broke into the mainstream by disrupting the beer industry, building brand identity, and launching creative advertising campaigns that cut through.You’ll learn:How Lucky Saint used branding and advertising agency thinking to scaleWhy distinctive brand assets are key to standing out in a saturated marketHow to lead with empathy, overcome imposter syndrome, and stay consistentWhat challenger brand strategy looks like in the real worldCareer advice for marketers, founders, and anyone building something from scratchIf you care about brand development strategies, leadership, and what it takes to win as a challenger, this one’s for you.🔔 Enjoyed it? Subscribe now for more real-world marketing insight.#bestnonalcoholicbeer #distinctivebrandassets #creativeadvertisingagencies #branddevelopmentstrategies #brandingandadvertisingagency

Louis Grenier, bestselling author of 'Stand the F*ck Out,' shares his no-BS approach to marketing. He emphasizes the importance of solving real problems over chasing shiny tactics. Louis discusses how a cancer diagnosis inspired him to focus on what truly matters in marketing. He also explores the role of behavioral science in creating distinctive brands and highlights the significance of authenticity in personal branding. Prepare for a candid discussion full of insights that can reshape your marketing strategy!

Phoebe Barter, Aviva's Brand Director with a rich background in emotional branding from Amex and Barclaycard, discusses the profound influence of brand stories. She reveals how vulnerability in leadership can transform 300-year-old legacies while navigating the modern marketing landscape. Phoebe shares her unique journey from architecture to marketing, highlighting the intersection of creativity and analytics. She also examines the impact of politeness in AI interactions and the challenges of personal branding in today’s digital world.

Jennifer Quigley Jones, CEO of Digital Voices and an expert in influencer marketing, reveals startling truths about the creator economy, noting that only 4% of creators make over $100,000. She discusses economic inequalities in influencer marketing and shares insights on building a people-first agency. The conversation highlights the importance of authentic community engagement, the evolving advertising culture, and the role of AI. Quigley also emphasizes empathetic leadership and learning from failure as keys to navigating entrepreneurship.

Tamara Strauss, a marketing expert with a rich background in iconic travel brands like Premier Inn, shares her insights on cultivating customer loyalty. She reveals how authentic storytelling can create unbreakable bonds with customers, emphasizing the shift from loyalty programs to deeper emotional connections. Tamara discusses navigating marketing challenges during the pandemic and highlights the importance of innovation and risk in a fast-evolving industry. Tune in for actionable strategies that can transform customer engagement and brand loyalty!

Nishma Patel Robb, founder of Glitter Sphere and former Google executive, emphasizes the vital role of personal branding in today's landscape. She discusses how authentic storytelling can empower underrepresented voices and drive change. Nishma shares her journey from corporate life to entrepreneurship, encouraging listeners to embrace their uniqueness as a superpower. The conversation also tackles the influence of AI on marketing, advocating for a mindset shift to view it as an ally in professional growth. Adaptability and visibility are key themes!

Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.#BeautyMarketing #EsteeLauder #WomenInLeadership #AIinMarketing #PurposeDrivenBrands

In this engaging discussion, Claire Sadler, Chief Marketing Officer at the British Heart Foundation, reveals how purpose-driven marketing can indeed save lives. She shares insights about the transformative CPR training campaign with Sky Bet that empowered over 270,000 individuals to perform lifesaving techniques. Claire also opens up about the hurdles of leading major brands, the importance of diversity in advertising, and the emotional challenges of executive roles. Her stories inspire a new understanding of marketing's profound societal impact.