The Places We'll Go Marketing Show

"In this brutally honest episode, Amelia Sordell breaks down personal branding, shares her own journey, and reveals the real keys to standing out online. From bouncing back after setbacks to manifesting success, this conversation is packed with raw insights and practical takeaways.Watch now and take your first step toward creating a brand that stands out.Timestamps:00:00 – Intro with Amelia Sordell01:06 – What is personal branding, really?03:53 – Amelia’s journey: Finding passion & purpose09:09 – The real key to success16:43 – Why circumstances don’t define success19:21 – How to get your foot in the door22:47 – The “just do it” mindset + 9/4 trick32:36 – The future of marketing40:16 – The brand stamp: Why everything you do matters44:27 – The power of vision boards50:42 – Luck, mindset & manifestation52:30 – Amelia’s final advice on successWant to build a startup that actually lasts? Start here!

The marketing world is about to change forever, and most people aren’t ready.In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the UK macro environment & its implications for marketing and advertising13:08 – Ian on a narrowly defined set of mega brands, and what that means for the “Davids” of the world14:28 – Streaming wars in historical context20:24 – Where it’s all heading, and why marketing should be the CFO’s best friend25:22 – Role of AI – Could CFOs and CMOs be replaced?31:21 – Search engine optimization – how quickly is it evolving?38:09 – How to protect yourself from future challenges, family impacts, and career risks – Ian’s final advice43:08 – How Ian is approaching things personallyConnect with us:Instagram: https://www.instagram.com/tpwgms/LinkedIn: https://www.linkedin.com/company/theplaceswellgomarketingshow/Facebook: https://www.facebook.com/profile.php?id=61579065174484#podcast #marketing #marketingstrategy

With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉🔔 Subscribe for more episodes with the boldest minds!In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:⚠️ Why fear is essential to creative breakthroughs🧠 How to protect creative teams from failure anxiety🚀 Why ""playing it safe"" is the biggest threat to your brand🎮 How he marketed Call of Duty & Candy Crush without losing soul🌱 What it means to build an AI-led plant-based brand with heart🤝 The one thing every marketer MUST do: find an ally📌 Whether you're a junior marketer or a C-suite veteran, Fernando’s insights will challenge how you see brand-building forever.[ Ritchie Mehta, Marl Evans, Fernando Machado, Marketing Masterclass, Bold Creativity, Call Of Duty Marketing, Brand Purpose, Fearless Marketing, Creative Leadership ]

What happens when you care too much about being liked? Discover why letting go of the 'likability trap' could transform your career and wellbeing. In this episode, author and firestarter Amy Kean shares how reclaiming your voice—at work and in life—unlocks true power, using her viral book 'The Little Girl Who Gave Zero Fucks' as a bold case study in self-empowerment and rebellion against conformity. We dig deep into the emotional cost of fitting in, the unspoken cultural rules that silence voices (especially for women), and practical strategies for mental health on social media, managing bias, and thriving as your authentic self.If you’re tired of playing small, battling imposter syndrome, or shape-shifting for an ‘inclusive culture’ that isn’t inclusive at all, Amy’s insights will hit home. This is for founders, marketers, creatives and anyone ready to rethink workplace diversity, cultural expectations, and the real impact of social media on mental health.Enjoyed this? Hit subscribe for more conversations on brave leadership and inclusion. #socialmediamentalhealth #inclusiveculture #diverseworkenvironment #authenticity #womensvoices #workplacediversity #mentalhealth

Can we really beat cancer within a generation? Cancer Research UK's Michelle Mitchell believes so—and in this deeply personal and practical episode, she explains why we're in a genuine "golden age of cancer research" with survival rates doubling in the last 50 years.From her roots as the first in her family to attend university in 1980s Merseyside, Michelle shares how witnessing injustice and lost opportunity shaped her belief in the power of people to create change. Today, she leads one of the UK's most trusted charities with a clear mission: just get stuff done.What keeps her grounded? Time spent with cancer patients in their final days who choose to advocate for research that will help others—a profound reminder of human goodness that drives the urgency behind breakthrough innovations in AI, personalized medicine, and early detection.But this isn't just about scientific advances. Michelle reveals stark realities about cancer inequalities—how people in deprived areas face later diagnosis and poorer outcomes—and why this is fundamentally a social justice issue requiring targeted action.Key insights include:-Why 40% of cancers are preventable (and exactly how)-The critical difference early diagnosis makes (10% vs 90% survival rates)-How the HPV vaccine achieved a 90% reduction in cervical cancer-Why bowel cancer rates are rising alarmingly among young people globally-Practical steps every listener can take todayWhether you're interested in health, leadership, or social change, this conversation offers both hope and concrete action. Michelle's three-part call to action is simple: take care of yourself, seek help when something feels wrong, and find a way to contribute to the fight.#beatingcancer #cancerresearchuk #fundraising #aiincancer #leadership #hope #generationgoal #socialjustice #earlydiagnosis #prevention

How Lucky Saint Became the UK's #1 Alcohol-Free Beer is the story of how a side project turned into the best non alcoholic beer in the UK, powered by distinctive brand assets and bold marketing strategy.In this episode, Kerttu Inkeroinen, Marketing Director at Lucky Saint, reveals how the brand broke into the mainstream by disrupting the beer industry, building brand identity, and launching creative advertising campaigns that cut through.You’ll learn:How Lucky Saint used branding and advertising agency thinking to scaleWhy distinctive brand assets are key to standing out in a saturated marketHow to lead with empathy, overcome imposter syndrome, and stay consistentWhat challenger brand strategy looks like in the real worldCareer advice for marketers, founders, and anyone building something from scratchIf you care about brand development strategies, leadership, and what it takes to win as a challenger, this one’s for you.🔔 Enjoyed it? Subscribe now for more real-world marketing insight.#bestnonalcoholicbeer #distinctivebrandassets #creativeadvertisingagencies #branddevelopmentstrategies #brandingandadvertisingagency

Louis Grenier, bestselling author of 'Stand the F*ck Out,' shares his no-BS approach to marketing. He emphasizes the importance of solving real problems over chasing shiny tactics. Louis discusses how a cancer diagnosis inspired him to focus on what truly matters in marketing. He also explores the role of behavioral science in creating distinctive brands and highlights the significance of authenticity in personal branding. Prepare for a candid discussion full of insights that can reshape your marketing strategy!

Phoebe Barter, Aviva's Brand Director with a rich background in emotional branding from Amex and Barclaycard, discusses the profound influence of brand stories. She reveals how vulnerability in leadership can transform 300-year-old legacies while navigating the modern marketing landscape. Phoebe shares her unique journey from architecture to marketing, highlighting the intersection of creativity and analytics. She also examines the impact of politeness in AI interactions and the challenges of personal branding in today’s digital world.

Jennifer Quigley Jones, CEO of Digital Voices and an expert in influencer marketing, reveals startling truths about the creator economy, noting that only 4% of creators make over $100,000. She discusses economic inequalities in influencer marketing and shares insights on building a people-first agency. The conversation highlights the importance of authentic community engagement, the evolving advertising culture, and the role of AI. Quigley also emphasizes empathetic leadership and learning from failure as keys to navigating entrepreneurship.

Tamara Strauss, a marketing expert with a rich background in iconic travel brands like Premier Inn, shares her insights on cultivating customer loyalty. She reveals how authentic storytelling can create unbreakable bonds with customers, emphasizing the shift from loyalty programs to deeper emotional connections. Tamara discusses navigating marketing challenges during the pandemic and highlights the importance of innovation and risk in a fast-evolving industry. Tune in for actionable strategies that can transform customer engagement and brand loyalty!