With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.

And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉

🔔 Subscribe for more episodes with the boldest minds!

In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:

⚠️ Why fear is essential to creative breakthroughs

🧠 How to protect creative teams from failure anxiety

🚀 Why ""playing it safe"" is the biggest threat to your brand

🎮 How he marketed Call of Duty & Candy Crush without losing soul

🌱 What it means to build an AI-led plant-based brand with heart

🤝 The one thing every marketer MUST do: find an ally

📌 Whether you're a junior marketer or a C-suite veteran, Fernando’s insights will challenge how you see brand-building forever.

[ Ritchie Mehta, Marl Evans, Fernando Machado, Marketing Masterclass, Bold Creativity, Call Of Duty Marketing, Brand Purpose, Fearless Marketing, Creative Leadership ]

Ep 200 | Why Fear Is a Good Sign | Marketing Lessons with Fernando Machado