The Places We'll Go Marketing Show Stand Out by Doing Less: The No-BS Science of Brand Success - Louis Grenier
Jul 3, 2025
Louis Grenier, bestselling author of 'Stand the F*ck Out,' shares his no-BS approach to marketing. He emphasizes the importance of solving real problems over chasing shiny tactics. Louis discusses how a cancer diagnosis inspired him to focus on what truly matters in marketing. He also explores the role of behavioral science in creating distinctive brands and highlights the significance of authenticity in personal branding. Prepare for a candid discussion full of insights that can reshape your marketing strategy!
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Louis Grenier's Cancer Battle
- Louis Grenier shares his personal battle with bowel cancer, detected early through a colonoscopy.
- Despite minimal symptoms, early detection and treatment were life-saving and allowed continuation of his work.
Marketing’s Life-Saving Role
- Marketing has the power to save lives by planting crucial messages repeatedly.
- Awareness campaigns help people take important health symptoms seriously when triggered.
Build Credibility with Evidence
- To gain credibility internally, speak the language of stakeholders and provide evidence-based proof.
- Start small, show results quickly, and don't always seek permission; be more pirate and tactical.
