Navigating Authenticity in Marketing

Most marketers are overwhelmed, burned out, and chasing tactics that don’t work. Louis Grenier says it’s time to stop. In this episode, the bestselling author of Stand the Fck Out* shares a brutally honest, science-backed framework for building brands that last – by doing less, but better.

We dive into:

-Why solving real problems beats shiny tricks

-The behavioural science behind brand distinctiveness

-Why most marketers forget what actually works

-How a cancer diagnosis made Louis double down on what matters – and how marketing might have saved his life

-No fluff. No hacks.

Just the raw truth about what it takes to build a brand people actually remember.

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