The Places We'll Go Marketing Show

Nishma Patel Robb, founder of Glitter Sphere and former Google executive, emphasizes the vital role of personal branding in today's landscape. She discusses how authentic storytelling can empower underrepresented voices and drive change. Nishma shares her journey from corporate life to entrepreneurship, encouraging listeners to embrace their uniqueness as a superpower. The conversation also tackles the influence of AI on marketing, advocating for a mindset shift to view it as an ally in professional growth. Adaptability and visibility are key themes!

Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.#BeautyMarketing #EsteeLauder #WomenInLeadership #AIinMarketing #PurposeDrivenBrands

In this engaging discussion, Claire Sadler, Chief Marketing Officer at the British Heart Foundation, reveals how purpose-driven marketing can indeed save lives. She shares insights about the transformative CPR training campaign with Sky Bet that empowered over 270,000 individuals to perform lifesaving techniques. Claire also opens up about the hurdles of leading major brands, the importance of diversity in advertising, and the emotional challenges of executive roles. Her stories inspire a new understanding of marketing's profound societal impact.

David Brewerton, now Group Marketing Director at Monzo, didn’t just apply — he stayed top of mind and made himself impossible to ignore. In this honest and practical episode, he shares how he went from laid off to landing a top role at one of the UK’s most disruptive banks.🔑 What you'll learn:– How to get hired without applying– Why LinkedIn is more powerful than your CV– How to build relevance with decision-makers– The one move that kept David top of mind– What hiring actually looks like in 2025🔔 Subscribe for more real conversations about modern careers, marketing strategy, and personal growth.#howtogethired #jobsearch #careerchange #linkedinstrategy #networkingtips #monzo #marketingdirector #modernhiring #jobinterviewtips

In this engaging discussion, Richard Shotton, a leading voice in behavioral science and author of The Choice Factory, reveals the psychological tricks behind successful advertising. He dives into concepts like the sunk cost fallacy and social proof, explaining how they influence consumer behavior. The IKEA effect demonstrates how effort enhances perceived value, while the peak-end rule highlights the importance of memorable experiences. Shotton also discusses the pratfall effect, showcasing how embracing flaws can actually boost brand appeal.

Building a career without a plan? In this episode, we talk to Gail Gallie — co-founder of Project Everyone and former BBC executive — about career pivots, risk-taking, and the power of purpose.🎯 Learn how Gail helped brand the UN Sustainable Development Goals (SDGs), why she left a dream job at the BBC, and what it means to lead with optimism in a chaotic world.💬 Topics covered:How to reinvent your career without a planLeaving a corporate job to follow purposeWhat are the UN SDGs and how they were brandedWhy risk-takers will thrive in the futureBuilding a career with creativity and playfulnessLeadership lessons from BBC, Fallon, and Project Everyone🔔 Subscribe for more conversations on meaningful work, impact, and navigating change.#CareerChange #UNSDGs #GailGallie #ProjectEveryone #PurposeDriven #Podcast #MarketingForChange

TV producers know how to hook audiences and keep them watching — now you can learn how.In this episode, TV producer Izzie Pick Ibarra (Strictly Come Dancing, Dancing with the Stars, The Masked Singer) explains the storytelling strategies and audience psychology behind today’s most addictive shows.If you’re a marketer, brand strategist, content creator, or anyone working in digital media, this is your behind-the-scenes look at how to craft content that connects, engages, and retains — the same way hit TV shows do it.💡 Featuring real insights from Strictly Come Dancing and other major productions, this episode is packed with tips you can apply to storytelling, marketing, and audience growth.👉 Subscribe for more expert insights on content marketing, branding, emotional storytelling, and digital engagement.#TVProducer #StrictlyComeDancing #StorytellingStrategy #ContentMarketing #AudienceEngagement #IzzyPick #TheMaskedSinger #DancingWithTheStars #MarketingPodcast #TVProduction #BrandStorytelling #ContentCreation

Rory Sutherland, Vice Chairman of Ogilvy and a leading mind in behavioral science, dives into the psychology behind consumer behavior and advertising. He explains why logical approaches often miss the mark in understanding buying decisions. The conversation touches on the unpredictable nature of marketing successes, the limitations of AI in decisive moments, and how social media impacts brand visibility. Sutherland also reflects on his TikTok fame and the changing landscape of attention in advertising today.

The Data Behind Great Advertising | Les Binet InterviewWhat’s the data behind great advertising? In this Les Binet interview, we explore marketing effectiveness, the 60/40 rule, and how brand-building drives long-term growth.Les Binet, co-author of The Long and the Short of It, breaks down the real metrics that matter in advertising. We dig into the balance between brand and performance marketing, how marketing science can guide strategy, and why the best campaigns are backed by data — not guesswork.The Places We'll Go Show is sponsored by StudioSpace and Marketing Skills Trust.📌 In this episode:– The 60/40 rule in marketing– Brand building vs performance marketing– The Double Jeopardy rule explaineda– Why most marketers misuse data– How Les Binet uses physics, psychology, and economics in advertising– The truth about marketing ROI

Katie Leeson had the career most marketers dream of—leading Social Chain alongside Steven Bartlett, shaping global campaigns, and becoming one of the most recognised voices in the industry. But after hitting every milestone, she made a bold move: she walked away.👉 In this episode of The Places We’ll Go Marketing Show, Katie shares:• What life looks like after leaving Social Chain• The identity shift that came with stepping away• The emotional toll of high-profile leadership• Her battle with imposter syndrome and self-worth• Why she pivoted into coaching and content creation• How she's now redefining success—on her own termsIf you've ever felt like you're chasing someone else's version of success, this is the reset you need.🔔 Subscribe for more honest, unfiltered conversations with leaders who’ve dared to do it differently.🎙️ Powered by StudioSpace.io & The Marketing Skills Trust#KatieLeeson #WhyIWalkedAway #CareerChange #SocialChain #MarketingLeadership #LeadershipJourney #ImposterSyndrome #ThePlacesWellGoMarketingShow