

The Places We'll Go Marketing Show
The Places We'll Go Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Episodes
Mentioned books

5 snips
Oct 9, 2025 • 54min
The Success Secrets They Don’t Teach You With Jo McClintock
Join us as we chat with Jo McClintock, VP of Brand & Marketing at Trainline, about what it takes to stand out in marketing today. From leading your brand story like a protagonist to navigating international markets and supporting new talent, Jo shares actionable insights for marketers at all stages of their careers.Whether you’re a budding marketer or a seasoned professional, this episode is packed with practical insights and inspiring advice.Don’t forget to like, comment, and subscribe for more conversations with industry leaders!

Oct 2, 2025 • 45min
How to Future-Proof Your Career | Insights from Pete Markey
In this episode, we sit down with Pete Markey, one of the most respected CMOs in the industry, to dive deep into the mindset, lessons, and philosophies behind a successful marketing career.From navigating a purpose-driven journey to embracing constant learning and understanding the power of personal branding, Pete shares powerful insights for anyone looking to grow as a leader and stand out in today’s fast-changing business world.Whether you’re a marketer, founder, or simply curious about how top leaders think, this conversation is packed with actionable advice and real-world wisdom.

Sep 25, 2025 • 49min
How to Build a World-Class Marketing Team in 2025 | Rachel Exton Interview
What does it take to build a world-class marketing team in 2025? In this in-depth conversation, marketing leader Rachel Exton shares actionable insights on everything from brand building and customer orientation to AI integration and leadership strategies. Whether you’re a marketer, entrepreneur, or business leader, this episode is packed with wisdom to help you stay ahead.Subscribe for more conversations with global leaders, marketing experts, and business innovators!

Sep 18, 2025 • 49min
Top Skills Every Marketer Needs Today | Chris Clark on Career Growth & Leadership
What makes a modern CMO truly board-ready? Why don’t marketers always get the status they deserve, even though they understand customers best? And what’s the underrated skill every marketer should build today?In this conversation, Chris Clark, former Global Head of Marketing at HSBC and now Deputy Chair at Aviva Insurance shares career-defining lessons on leadership, resilience, and the future of marketing. From blending brand, product, and performance, to why “half plan is the plan,” Chris brings boardroom wisdom every marketer and leader needs.Whether you’re just starting out or mid-career, this episode is packed with practical advice, inspiration, and hard-earned insights.

Sep 13, 2025 • 46min
AI Has a Gender Gap ⚠️ Ft. Zehra Chatoo
AI isn’t just hype, it’s reshaping our world. But here’s the catch: 25% fewer women are adopting it than men. ⚡️In this episode, Zehra Chatoo dives into:👉 The hidden bias in AI👉 What it means for brand building today👉 Why creators are the new algorithm👉 How to navigate workplace culture & bias👉 The career advice she wishes she had at the startWhether you’re a creator, marketer, or someone navigating the future of work, this episode is packed with insights you can’t afford to miss.

Sep 4, 2025 • 55min
The Biggest Shifts in Marketing, Careers & Technology
In this episode with guest Mr. Ben Carter, we dive into the big changes happening in the world of business, marketing, and careers and what they really mean for the future. From driverless taxis to bold career pivots to the rise of AI, this conversation covers the trends, risks, and lessons that matter today.

Aug 28, 2025 • 48min
Can AI Make Us Immortal? ft Dr. Daniel Hulme
Artificial Intelligence isn’t just about what it can do, it’s about what it should do. In this deep-dive conversation with Dr. Daniel Hulme, AI leader and futurist, we unpack the myths, fears, and possibilities shaping our future.From business misconceptions to longevity, ethics, kids using AI, and even the question: Would you let your child marry an AI? This episode is one of the most important conversations on the future of humanity with technology.Listen to more such conversations :YouTube 👉 https://youtube.com/@theplaceswellgomarketingshow?si=Q_w3VDMBldoo8yrJSpotify 👉 https://open.spotify.com/show/3zajAP9qA031znCniJnHuV?si=rJwYLnETSRieNDnMJI84FwITunes 👉 https://podcasts.apple.com/gb/podcast/the-places-well-go-marketing-show/id1536877345

Aug 21, 2025 • 58min
How to Build a Winning Brand ft Amelia Sordell
"In this brutally honest episode, Amelia Sordell breaks down personal branding, shares her own journey, and reveals the real keys to standing out online. From bouncing back after setbacks to manifesting success, this conversation is packed with raw insights and practical takeaways.Watch now and take your first step toward creating a brand that stands out.Timestamps:00:00 – Intro with Amelia Sordell01:06 – What is personal branding, really?03:53 – Amelia’s journey: Finding passion & purpose09:09 – The real key to success16:43 – Why circumstances don’t define success19:21 – How to get your foot in the door22:47 – The “just do it” mindset + 9/4 trick32:36 – The future of marketing40:16 – The brand stamp: Why everything you do matters44:27 – The power of vision boards50:42 – Luck, mindset & manifestation52:30 – Amelia’s final advice on successWant to build a startup that actually lasts? Start here!

Aug 14, 2025 • 48min
Ep 201 | Marketing’s Next Big Shift | Ian on Streaming Wars, AI & Survival
The marketing world is about to change forever, and most people aren’t ready.In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the UK macro environment & its implications for marketing and advertising13:08 – Ian on a narrowly defined set of mega brands, and what that means for the “Davids” of the world14:28 – Streaming wars in historical context20:24 – Where it’s all heading, and why marketing should be the CFO’s best friend25:22 – Role of AI – Could CFOs and CMOs be replaced?31:21 – Search engine optimization – how quickly is it evolving?38:09 – How to protect yourself from future challenges, family impacts, and career risks – Ian’s final advice43:08 – How Ian is approaching things personallyConnect with us:Instagram: https://www.instagram.com/tpwgms/LinkedIn: https://www.linkedin.com/company/theplaceswellgomarketingshow/Facebook: https://www.facebook.com/profile.php?id=61579065174484#podcast #marketing #marketingstrategy

Aug 7, 2025 • 51min
Ep 200 | Why Fear Is a Good Sign | Marketing Lessons with Fernando Machado
With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉🔔 Subscribe for more episodes with the boldest minds!In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:⚠️ Why fear is essential to creative breakthroughs🧠 How to protect creative teams from failure anxiety🚀 Why ""playing it safe"" is the biggest threat to your brand🎮 How he marketed Call of Duty & Candy Crush without losing soul🌱 What it means to build an AI-led plant-based brand with heart🤝 The one thing every marketer MUST do: find an ally📌 Whether you're a junior marketer or a C-suite veteran, Fernando’s insights will challenge how you see brand-building forever.[ Ritchie Mehta, Marl Evans, Fernando Machado, Marketing Masterclass, Bold Creativity, Call Of Duty Marketing, Brand Purpose, Fearless Marketing, Creative Leadership ]


