
The Places We'll Go Marketing Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Latest episodes

Oct 3, 2024 • 41min
The BIGGEST Leadership Hacks from a Media CEO - Natalie Bell
Get ready for an exclusive deep dive with Natalie Bell, CEO of Manning Gottlieb OMD, as she reveals her secrets to dominating the media world! Discover how Natalie turned her passion for media into award-winning success and transformed company culture, while navigating the fast-evolving landscape of marketing. Packed with leadership tips and industry insights, this episode will leave you inspired and ready to take your career to the next level. Don’t miss out—listen now!

Sep 13, 2024 • 47min
This Simple Leadership Strategy Will Change Your Career with Chris Hirst
In this episode, we talk with Chris Hirst, former CEO of Havas Creative and author of No Bullsh*t Leadership. Chris redefines leadership as a learnable skill, challenging the myths that surround it. He shares insights on building high-performing teams, the power of culture, and transforming failures into opportunities. Whether you're leading a team or aspiring to, Chris offers practical advice on how to lead effectively and unlock potential in any context.

Jul 19, 2024 • 43min
How a Simple Idea Became Shazam With Dhiraj Mukherjee Co - Founder of Shazam
In this episode, we sit down with Dhiraj Mukherjee, the brilliant mind behind Shazam. Dhiraj takes us through his colourful childhood, hopping from Delhi to Athens and beyond, before landing at Dartmouth. He shares the rollercoaster ride of creating Shazam, from late-night brainstorms to the game-changing iPhone App Store launch, and finally, the dream-come-true acquisition by Apple. Dhiraj also chats about his passion for climate action and supporting new entrepreneurs. Tune in for a lively conversation packed with insights on tech, tenacity, and making a difference.

Jul 10, 2024 • 31min
Behind Apple’s Greatest Ads: Guy Kawasaki’s Steve Jobs Stories
Join us for an insightful chat with the legendary Guy Kawasaki! From his time with Steve Jobs at Apple to driving Canva’s massive success, Guy shares behind-the-scenes stories and wisdom from his book "Think Remarkable." Learn how grit, growth, and great leadership can transform your life. This episode is packed with practical tips and unforgettable anecdotes. Tune in and get inspired!

Jul 5, 2024 • 37min
From Marketing Team to CEO: Heather Reveals How She Did It!
Join our marketing podcast as we explore Heather's remarkable transition from marketing to CEO of AXA Health. Discover her customer-centric strategies, leadership insights, and how she navigates the complexities of the health industry. Heather shares her journey, the importance of a strong brand, and her approach to innovation and customer service. Tune in for an inspiring discussion packed with valuable business strategies and lessons from her extensive career. Don't miss out on this expert advice!

Jun 26, 2024 • 38min
The Godfather of Influence: Dr. Robert Cialdini
Join us as we celebrate the 40th anniversary of Dr. Robert Cialdini's seminal work on influence. In this episode, we explore social proof, the power of advice, the welcome statement, the Ben Franklin effect, and more. Dr. Cialdini shares practical insights on moving beyond one-time exchanges to create lasting influence. Whether you’re in marketing, leadership, or just curious about persuasion, this episode is packed with valuable takeaways. Tune in! 📚✨

Jun 19, 2024 • 28min
How to make it to the top of the UK’s largest supermarket Alessandra Bellini, former CCO at Tesco
Join us as we welcome Alessandra Bellini, former Chief Customer Officer at Tesco, who shares her journey of grit and ambition.
Alessandra discusses championing customers, disruption through rigor, and the importance of other marketing levers beyond advertising.
She also shares personal stories, including her unconventional entry into the industry, and offers advice on blending instinct, science, and art in marketing. Tune in for invaluable insights from a top industry leader.

Jun 14, 2024 • 29min
Dominic Grounsell, former Chief Commercial Officer of Entain Group - Convince anyone of your marketing plan
In the podcast, Dominic Grounsell, ex-Chief Commercial Officer of Entain Group, shares insights on effectively convincing boards by structuring strategic presentations and emphasizing radical differentiation. He offers career success tips, stressing visibility, preparation, and the value of transferable skills.
Dominic discusses the critical role of data in the gaming industry for both commercial decisions and responsible gambling. He highlights the importance of bravery in marketing through informed, bold moves, exemplified by Ladbrokes' shift to high-production lifestyle ads.
Reflecting on his personal values and upbringing, he advocates for social mobility and providing opportunities to diverse talent. Ultimately, Dominic focuses on making incremental improvements in business practices and contributing to the development of colleagues.

Jun 7, 2024 • 50min
Mike Soutar's Journey Beyond Reality TV : The Apprentice Effect
Step into the boardroom with Mike Soutar, renowned for his role on The Apprentice, as we explore his dynamic journey through technology, media, the arts, and sport. From his pivotal move to London at 19 to navigating the high-stakes world of The Apprentice, Mike shares insights on resilience, innovation, and strategic decision-making. Delve into his experiences on the show, his approach to challenges, and how they shaped his entrepreneurial path. Join us for a captivating conversation on seizing opportunities, embracing change, and crafting success beyond the boardroom.

May 28, 2024 • 49min
Nicky Badenoch - AI Meets Human Ingenuity: A Conversation with Genie's Co-Founder
Join us as we chat with Nikki, Co-Founder and Chief Growth Officer at Genie. Discover how Genie uses AI to revolutionize organizational growth by finding the right talent for the right roles at the right time. Nikki shares insights on overcoming challenges, the evolution from "Friday night problems" to "Monday morning problems," and empowering leadership to avoid becoming "wizards without wands." This episode is a must-listen for those interested in the future of work and AI-driven transformation.