The Places We'll Go Marketing Show How Brands Win Customer Loyalty (According to a Pro) - Tamara Strauss
Jun 12, 2025
Tamara Strauss, a marketing expert with a rich background in iconic travel brands like Premier Inn, shares her insights on cultivating customer loyalty. She reveals how authentic storytelling can create unbreakable bonds with customers, emphasizing the shift from loyalty programs to deeper emotional connections. Tamara discusses navigating marketing challenges during the pandemic and highlights the importance of innovation and risk in a fast-evolving industry. Tune in for actionable strategies that can transform customer engagement and brand loyalty!
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Backpacking Kickstarts Career
- Tamara Strauss took a 16-month backpacking trip instead of joining Tesco's graduate program, which led her into a marketing career in hospitality.
- A temping role at Forte Hotels sparked her passion for travel and hospitality marketing, shaping her career path unexpectedly.
Pandemic Pivot with Humor
- During COVID, Premier Inn shut almost all hotels but prepared a campaign for when travel resumed, taking a media gamble that paid off.
- The witty "holy sheet" message kept guests informed during laundry shortages, blending humor with honesty.
Demand for Near-Perfect Skills
- Employers currently demand near-perfect skills due to high talent availability, increasing competition.
- Marketers must blend traditional skills with rapid digital and AI learning, plus creativity and data literacy.