The Places We'll Go Marketing Show cover image

How Brands Win Customer Loyalty (According to a Pro) - Tamara Strauss

The Places We'll Go Marketing Show

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Innovative Mattress Design for Customer Comfort

This chapter explores customer-centric product development in the travel industry, highlighting the creation of a new hotel mattress. It details the research and testing process while sharing personal anecdotes to emphasize the importance of enjoyable product testing.

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