Why You Keep Falling for Ads — Explained by Rory Sutherland
The Places We'll Go Marketing Show
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Marketing Mindsets: Exploring Opportunity and Change
This chapter examines the contrasting mindsets in marketing and entrepreneurship, emphasizing the importance of appealing to consumer insights over traditional models. It discusses the need for exploration in decision-making and critiques rigid metrics that inhibit creativity. Additionally, the chapter addresses the challenges brands face, like Jaguar, in adapting to market changes while balancing loyalty and innovation.
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